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Brand News: Michael Kors to buy Jimmy CHoo for $1.2Billion?

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According to Business Insiders,  the US retailer Michael Kors has  agreed to buy the luxury shoemaker Jimmy Choo for $1.2 billion, snapping up a British brand launched in the east end of London and made famous by celebrity fans including Princess Diana. Founded in the 1990s by the bespoke shoemaker Jimmy Choo, the brand  known for its stiletto heals and accessories and sells in cities including London, Paris, New York, and Tokyo. It put itself up for sale in April after its majority owner, JAB, signaled its intention to focus on consumer goods. At 230 pence in cash per share, the group is receiving a premium of 36.5% to its share price before the sale process was announced. Michael Kors, once the hottest name in affordable luxury with a hugely popular handbag range, has been struggling in recent quarters with declining same-store sales as fewer people visit its shops. In response, it has expanded into dresses and menswear, and invested in its online business. It said Jimmy Choo would c…

Review: Sugarcane Restaurant Lagos

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Over the weekend myself and a couple of old friends hung out to send off a close friend of ours to the abroad. The venue of this send -off  hang out was some where new in Victoria Island Lagos that I had never heard of, so my Google Map App did a great job by locating the place some where on  Ologun Agbaje  off Adeola Odeku Victoria Island Lagos.

GTB, FCMB, UBA and others Increases International spending limit on Debit Card

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Nigerian Financial Institutions such as Guaranty trust Bank, United Bank for Africa and First City Monument Bank has announced an immediate upward review of the monthly international spend limit on its debit and prepaid Naira cards.


GTB in an email sent to all its customers revealed an upward spending limit from $100 to $1000 monthly spend on its Naira Master Card.
UBA announced an upward review on its debit and prepaid Naira card from $100 to $2,000 monthly.
While FCMB revealed an upward spending limit of $500 on its Visa Debit Card on a monthly basis.


This is great news for all Nigerians especially those involved in businesses that require foreign currencies. We are hoping that we can gradually return to unlimited spending limit as it was a few years ago.

Ubi Franklin launches online Laundry Business -Instant Pick Up

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Ubi Fraklin , the celebrity artist manger of the popular label Triple MG has unveiled his new online laundry business called Instant Pick Up.

Etisalat Re-brands to 9Mobile

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It is no longer news that one of Nigerian's telecoms company Etisalat has rebranded to 9Mobile as a result of  the mother company Etisalat Abu-Dhabi pulling out their shares completely from the Nigerian telecoms company.

Yomi Casual unveils the "Renaissance Collection" for his 2017 Look-book

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Yomi Casual a Lagos based fashion brand, debuted his 2017 fashion look-book ahead of its 10th year anniversary.
The clothing brand is known for its casual-edgy pieces, transforming the everyday regular kaftan style into a tasteful modern piece for all ages. Click HERE to see other collection by Yomi Casual.
Some of the brand's latest pieces below.

Nigerian Uber drivers can be hell!

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I know I wrote a review last year about my first Uber experience in Lagos and it was all so beautiful, You can find it Here if you missed that post. At that time, I thought Uber was the most ingenious thing to have been exported to Nigeria, I mean who wouldn't love to be driven for less on Naija bad roads in a comfortable air-conditioned car.Fast forward to eight solid months later, my story has completely changed.
I know Instagram has gone agog with different tales of Uber drivers lately, but trust me, we all move on after reading those post without considering the dangers and messages those post are passing across to us . I know I have read about an Uber driver running away with the owner's car, I have read about Uber driver been killed only for the passengers to sell the car to someone out of town. But nope my story is not that horrifying but it is equally pathetic.

APAPA TRAFFIC-The silent killer no one is talking about

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How hectic can commuting to work get? Over time, I have heard varying degrees of complaints from people I know and some that I don't even know about their job. The most I have heard is people complaining about how they are paid less than they should earn, for all the hard work they put into their job and the time dedicated to doing their jobs. For others, its the work environment, and for some its the lack of sleep and having to work  round the clock. People complain about different things that make them sick about their jobs.

Ebony Live TV Presenter -Bolanle Olukanni is the new face of Jumia Fashion Trend .

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I just love Bolinto for every single thing she embodies, after watching her weight loss journey video on YouTube, I just couldn't love her any less.


Bolanle is one of the presenters on EL TV's MOMENT, and you just have to love her for being a black beautiful and intelligent young lady, very eloquent I must say and at the same time very knowledgeable.

Elite Model Winner 2013,Nneoma Anosike sues Wema Bank for unauthorized use of her photo.

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In the advertising world, it is illegal to use people's works without their consent.thus making it important that all I's are dotted and all T's are properly crossed. Featuring a model or any person(s)   in an advert or a promotion of any kind,it is required for both parties to sign a consent/agreement form  in order to avoid law suits of this nature.

According to Premium Times, 22 year old, US based model, Nneoma Anosike  has filed a case
against Wema Bank for allegedly using her picture for advertisement purpose without her authorization.
Her father Frank Anosike who doubles as her Lawyer has sued the bank and is claiming N97 Million as damages.
Read more on Premium Times.

Famous Nollywood Actress -Mercy Johnson shares her Arik Air dissappointment story.

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Apparently, we haven't read the last Arik Air traveler's review. After AMCON took over the management of the airline, one would have expected a little bit of improvement. but that hasn't happened, at least for now..

Review of Turkish Airlines -the airline isn't bad you know..

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I never thought a day would come that I will fly with Turkish Airlines, don't get me wrong, reasons being that I just thought the journey on Turkish Airlines was unnecessarily too long, so why should anyone fly with them from Nigeria to connect to other parts of the world.

Standing Ovation for Gov Akinwunmi Ambode as he bans VIO permanently in Lagos State

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The popular APC slogan in Lagos "Itesiwaju eko'' meaning the progress of Lagos or in  literary terms "the moving forward of Lagos" has just be demonstrated by the eminent Governor of Lagos State -Akinwunmi Ambode ,one more time.
This morning, Lagosians woke up to the news that VIO (Vehicle Inspection Officer) has finally been banned by the Governor. To a lot of motorist, this was a very pleasing news and the best thing to get their day started, including me.
If you never had an encounter with VIO while they were in active service in lagos State, I congratulate you from the bottom of my heart, for those of us who did have an encounter, I bet we all have the same horrible story to tell.

Advertise here for free

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Just because I'm happy, I will be doing something absolutely free for all our blog visitors. 
Do you have a Product or Service you want to showcase? Then you need to get in here fast. TheBrandRoombyabi is happy to profile your business  free of charge.

If you are interested in this, all you need to do is follow the steps below;

a. Write a very short description of your Product/Service
b. Tell us your target audience
c. Include your contact details i.e physical address, social media handles etc
d. Attach a picture collage of your business,

Once you have completed these steps, send it to thebrandroombyabi@gmail.com, and we will publish your advertisement for you at no cost at all.

Take advantage of this opportunity, your next major client could be reading this.!!!

Lets Talk About That Job.

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Congratulations! You just got a new job. Yay!! That's an exciting news we all love to hear, or maybe its a raise at work or perhaps, a promotion, yeah that's a great news worth celebrating. But wait- a- minute, a couple of weeks, months and years down the line, is the excitement still the same? Well not for everyone!
You must have gone through this tupsy turvy emotional curve in your career at some point , even Entrepreneurs have had their moment of adrenaline rush on a business decision that looked so good on paper but ended up being a fantastic money and time wasting  journey, they should never have taken a risk on.

We all love to work in places where their vision aligns with ours, and unfortunately for a lot of job seekers or career people, what some of these companies project to the world is completely different from their internal structure that people rarely see from the outside.

Some very well known "great" brands, are only "great" in the eye of the…

HOLIDAY IS OVER!

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Hi You,
Yeah Im talkıng to you, please be ınformed that full bloggıng duty resumes on thıs blog ın less than 48 hour.
Sorry for makıng you refresh thıs page everyday for the past one month wıthout an update, I have been away on a quıte but very eventful holiday.
So whıle İ was away, I heard so many gist, but the best of them all was that our Mr Capable has finally proven to us that he is more than capable and ready to walk down the isle with a gorgeous woman whom İ lıke so well.
These two love bırd's market ıs about to start sellıng more because of thıs great news.
Congrats Banky W and Adesuwa!

What has Ethnicity got to do with business survival in Nigeria?

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Nigeria is a beautiful country in West Africa, The country is special for so many reasons; our culture, our language (very diverse by the way), our people and most importantly our great business acumen. Every Nigerian is business minded, we all have big and small dreams of succeeding in life and that's where our business drive comes from.

Spending Easter in Lagos? Check out great deals plus Events to attend.

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Hello People,

This is exactly how the consumer's mind works....lol

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The retailers just have a way of playing with our minds, don't they? Sigh!!!!


Have a great day guys!

Be Inspired, Be Motivated to reach beyond your abilities.-The Seyi Vodi Message!

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If you try something and you don't succeed, don't be hard on yourself, just dust yourself up and try again.

Featured Post

Brand Rules

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Whether its Personal branding or Corporate branding, there are rules in the brand world. The Brand Room is going to be sharing some of this rules with you, i hope you can learn a thing or two from this.




A. Consistency is key in branding, what ever you want your brand to be identified as,you need to be consistent at it, this applies to Entrepreneurs who have great ideas and create a business from their ideas, its important that you are able to sell this business to a client over and over again. Being consistent at what you do,sets you apart from others. In the Corporate world, Coca-cola has been consistent with their brand, which makes other Cola drinks all over the world want to compete with them.

B. Be Original- In the brand world, there is no room for duplicates, you have to be original, and originality comes from within. Clients/ Consumers want the best of what you have to offer,they want a product/brand that can be…