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Brand Rules

Whether its Personal branding or Corporate branding, there are rules in the brand world. The Brand Room is going to be sharing some of th...

Friday 30 December 2016

Highlight of some of the Best Consumer Products of 2016

Although Christmas 2016 has come and gone, but the enjoyment of the holidays continues for someone like me, who has officially shut down for the year. If you would agree, 2016 was a year and a half! The year welcomed new entrepreneurs, manufacturers, innovators and an endless list of creativity in the business world. Regardless of the economic down turn, Nigerians home and abroad persevered, every single one of us did not give up the struggle to better ourselves individually and collectively, this is the true spirit of a Nigerian.


Wednesday 28 December 2016

And the best Christmas Tree goes to..................

Oh Lawd, the year 2016  definitely ended with a bang for some brands, well not necessarily on the floor of the stock exchange, but we all can attest to the fact that the brands  went all out putting their creative minds together to blow us away with their beautiful and very creative branded Christmas trees.
I've seen quite a number of Xmas tree ideas from a couple of brands, but I'm sorry not all the creative ideas made it to my blog.
This year, some  brands put their product to good use for the Christmas Tree, not the typical pictures of Santa carrying a branded goodie bag like we are used to. The brands have gone a step ahead in their creative process this time, and we give a big thumps up to them.
Now to the consumers, its time to judge the brands, which is the most creative, well thought out and exceptional Christmas Tree of 2016 from the 10 selected brands below........




Tuesday 20 December 2016

Lola Omotayo vents her frustration on Arik Air's epileptic flight schedules..


While Arik Air staff in Lagos are busy protesting for their unpaid salaries of more than 7 months and other benefits, The beautiful wife of Peter Okoye,and mother of his two kids, took to instagram to vent her frustration on Arik Air and has advised the Airline to hire her for her expertise in Customer Service.

Dealing with Business Monsters. (Part 1)

Have you ever stopped for a minute to think about the phrase "Business Monsters"? If this never crossed your mind, then you are one lucky fella that has succeeded in running a business without being negatively impacted by the direct or indirect activities of those who are either your competitors, your internal team or your good and bad ideas for the business itself.

Thursday 15 December 2016

No baby is born with Two Heads, they are simply called Conjoined Twins, Stop the Misinformation and Labelling.

I know this is totally unrelated to branding, but I just feel I need to lend my voice to help the families of these new born conjoined twins, that have been wrongly labeled as a baby with two heads by so many online and print media houses.


Can every one please take a minute to educate themselves about the reality called Conjoined Twins or some cases known as Siamese twins as the case may be.


Abigail and Brittany Hensel, are a typical example of a conjoined twin, that has ticked all the boxes every normal individual has achieved in terms of developmental growth, academics, and any other normal activities you can think of in this world.

Wednesday 14 December 2016

I want to become a blogger!Here is how to go about it.

I'm not yet a pro when it comes to blogging, but I have been very fortunate to have inspired a few people to start up their blog. I have been blogging for 5 months and people keep asking me about how they can start up a blog and how profitable can blogging be. The first I can answer, but the latter, you'll have to ask the professionals who have actually made a kill through blogging.


A lot of people want to start blogging but are lost for ideas on what to blog about. In blogging, you can either be a general blogger or a niche blogger. Its a bit frustrating when you are convinced in your heart that you are a perfect writer, but when it comes to blogging, you just blank out on what to blog about.

Febreeze, Glade or Other Airfreshners.What does your home smell like?

Hi Everyone,

Its been a very busy couple of days for me, from the Copa Lagos beach soccer in Lagos on Sunday, which was fun by the way, to the Public hearing on the repeal of the Consumer Protection Council Bill at the National Assembly in Abuja yesterday, which hearing will continue today, I've been on a rollercoaster of activities.

Friday 9 December 2016

Wednesday 7 December 2016

Time Magazine announcesPresident- Elect, Donald Trump as TIME's 2016 'Person of the Year'






TIME Magazine announced on NBC's "Today Show", TIME's 2016 Person of the Year in  person of the U.S President -elect, Donald Trump.

Brand News: Guiness Nigeria and FRSC kicks off the Responsible Drinking Campaign, tagged "Crash the Crash: Speed Kills".

L-R FRSC , Hyginus Omeje; Managing Director, Guinness Nigeria Plc, Mr. Peter Ndegwa handing out a Responsible Drinking flyer to a motorist and Corporate Relations Director, Guinness Nigeria Plc, Sesan Sobowale




Guinness Nigeria and  Federal Road Safety Commission (FRSC) has kicked off  the Responsible Drinking campaign, tagged "Crash the Crash; Speed Kills" to counsel consumers about drink driving.

Brand News: GAC Motors to unveil its new brand, the GS4 in Lagos.



Come 12th of December 2016, China's leading automaker, GAC Motors will be unveiling its premier GS4 brand, at the Eko Hotel and Suites, Victoria Island Lagos. The General Manager of GAC Motors, will be leading a delegation of Chinese on their first visit to Nigeria for the high profile event, which will see Dare Art Alade as the host of the day.


The event is expected to be an event with pomp and pageantry with major automobile stakeholders in attendance, including captain of industry, celebrities, corporate organizations and political leaders.


If you are an automobile dealer or you just want to be part of this event, you can visit their website for more information on the event.

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